Celebrating Lost South Indian Weaves
Saaramati is Q&S’s sister brand which sells sarees (silk, silk cotton and cotton). Saaramati enjoys celebrating several lost South Indian (Chennai) styles of sarees such as the Muthu Kattam, and Vairaoosi among many others.
Many lady millennials are looking to recreate the saree fashion that is a means of showcasing their pride in their culture. Considering how there are more takers to sarees than earlier, there are several players in the market, catering to this niche segment.
Passion Through Purpose
The current content covers some aspects of the business, and its value proposition, with dazzling product photoshoots. However, in an industry filled with colours and textures, and a variety of brands for customers to choose from, saree labels need to stay at the top of their game with unique storytelling methods.
Stories that evoke pangs of nostalgia and stories that show passion through purpose are synonymous to the saree industry. The audience would be interested in seeing repertoires of interesting stories, behind-the-scenes acts, people behind the brand, and the variety of products that Saaramati showcase.
Curated by Kavitha
Saaramati is an extension of its founder Kavitha's ideologies and styling. Kavitha has an innate understanding of the market and how South Indian culture and sarees are intricately tied, complete with its buyer's bias, love for the arts and culture, and connection to a specific aesthetic crowd.
Her instinctive approach to buying patterns and keen sense of styling have helped unravel the kind of sarees that would inspire a whole new generation to wear. Kavitha's love for rediscovering colors such as MS Blue, Raamar pachai, and other beautifully handpicked colors defines the color palette for the line she is curating.
Accessible South Indian Fashion
Saaramati wishes to break stigmas and make styling and South Indian fashion more accessible and approachable to women who want to be true to themselves. The brand aims to establish a thought process that resonates with its audience. With its unique offerings, Saaramati wants to create engaging posts with an inspiring brand language, having a wider ripple effect.
This will help establish a stronger connection with the audience through home-generated content, common points of reference, and semi-educational content to educate them on weaves, materials, and trends.
